Relationship marketing :bringing quality, customer service, and marketing together /
Main Author: | Christopher, Martin |
---|---|
Corporate Author: | Chartered Institute of Marketing |
Other Authors: | Ballantyne, David |
Format: | Book |
Language: | English |
Published: |
Oxford ;
Butterworth-Heinemann ,
1993, c1991 .
Boston : |
Edition: | Paperback ed. |
Subjects: |
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