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|a 0750609788
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| 100 |
1 |
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|a Christopher, Martin
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| 245 |
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0 |
|a Relationship marketing :bringing quality, customer service, and marketing together /
|c Martin Christopher, Adrian Payne and David Ballantyne
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| 250 |
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|a Paperback ed.
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| 260 |
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|a Oxford ;
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| 260 |
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|a Boston :
|b Butterworth-Heinemann ,
|c 1993, c1991 .
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| 300 |
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|a viii, 204 p. :
|b ill. ;
|c 24 cm.
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| 500 |
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|a "Published in association with the Chartered Institute of Marketing." .
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
1 |
0 |
|a Customer services
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| 650 |
1 |
0 |
|a Marketing
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| 650 |
1 |
0 |
|a Quality control
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| 700 |
1 |
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|a Ballantyne, David
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| 710 |
2 |
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|a Chartered Institute of Marketing
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| 952 |
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|a GR-AtTEI
|b 59cc82596c5ad13446fddc6d
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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