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Services marketing management...
Holdings
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Services marketing management : a strategic perspective /
Main Author:
Kasper, Hans
Other Authors:
Helsdingen, Piet van
,
Gabbott, Mark
Format:
Book
Language:
English
Published:
Chichester :
John Wiley,
2006
Edition:
2d ed.
Subjects:
Service industries
>
Marketing
>
Management
Customer services
>
Marketing
Holdings
Description
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Βιβλιοθήκη
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Αριθμός Αντιτύπων
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Διεθνές Πανεπιστήμιο Ελλάδας
658.8 KAS
1
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