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Services marketing : integrating customer focus across the firm /
Main Author:
Zeithaml, Valarie A.
Other Authors:
Bitner, Mary Jo
,
Gremler, Dwayne D.
Format:
Book
Language:
English
Published:
Boston, [Mass.] ; London :
McGraw-Hill,
2006
Edition:
4th ed., international ed
Subjects:
Service industries
>
Marketing
Customer services
Marketing
Holdings
Description
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