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Services marketing : managing the service value chain /
Main Author:
Bruhn, Manfred
Other Authors:
Georgi, Dominck
Format:
Book
Language:
English
Published:
Harlow, England ; New York :
Financial Times/Prentice Hall,
2006
Subjects:
Service industries
>
Marketing
>
Marketing
>
Management
Customer services
>
Marketing
>
Management
Business logistics
>
Management
Holdings
Description
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