Services marketing : managing the service value chain /

Main Author: Bruhn, Manfred
Other Authors: Georgi, Dominck
Format: Book
Language:English
Published: Harlow, England ; New York : Financial Times/Prentice Hall, 2006
Subjects:
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245 1 0 |a Services marketing :   |b managing the service value chain /   |c Manfred Bruhn and Dominck Georgi 
260 |a Harlow, England ;   |b Financial Times/Prentice Hall,   |c 2006  |a New York :  
300 |a xxvi, 478 p. :   |b ill. ;   |c 25 cm 
504 |a Includes bibliographical references (p. 449-466) and index 
650 0 |a Service industries   |x Marketing  |x Marketing  |x Management 
650 0 |a Customer services   |x Marketing   |x Management 
650 0 |a Business logistics   |x Management 
700 1 |a Georgi, Dominck 
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