Services marketing : managing the service value chain /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England ; New York :
Financial Times/Prentice Hall,
2006
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| Subjects: |
| Physical Description: | xxvi, 478 p. : ill. ; 25 cm |
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| Bibliography: | Includes bibliographical references (p. 449-466) and index |
| ISBN: | 9780273681571 |