Cover Image

Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations /

Main Author: Allen, Danica R., 1959- (Author)
Corporate Author: American Society for Quality.
Format: Book
Language:English
Subjects:
Consumer satisfaction > Research.
Customer loyalty > Research.
Customer services > Quality control > Research.
Customer services > Management > Research.
Marketing research > Management.
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10898773

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