The evaluation of marketing communications in tourism : the case of Samos Island = Αξιολόγηση των εργαλείων επικοινωνίας marketing στον τουρισμό : η περίπτωση της Σάμου /
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| Format: | Book |
| Language: | English |
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Egaleo, Athens :
Technological Education Institute of Piraeus, School of Management and Economy, Department of Business Administration,
2008.
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| Series: | Επιστημονικές εργασίες υπό εξέλιξη = Working paper series ;
αρ. τεύχ. 03/2008 |