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Handbook of services marketing...
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Handbook of services marketing & management /
Other Authors:
Swartz, Teresa A.
,
Iacobucci, Dawn
Format:
Book
Language:
English
Published:
Thousand Oaks :
Sage Publications,
c2000.
Subjects:
Service industries
>
Marketing
Service industries
>
Management
Customer services
>
Marketing.
Customer services
>
Management
Holdings
Description
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