Cover Image

Handbook of services marketing & management /

Other Authors: Swartz, Teresa A., Iacobucci, Dawn
Format: Book
Language:English
Published: Thousand Oaks : Sage Publications, c2000.
Subjects:
Service industries > Marketing
Service industries > Management
Customer services > Marketing.
Customer services > Management
Physical Description:ix, 521 p. : ill. ; 27 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0761916113 (acid-free paper)

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