Brand attachment : constructs, consequences and causes /
Main Author: | Park, C. Whan |
---|---|
Other Authors: | MacInnis, Deborah J., Priester, Joseph R., |
Format: | Book |
Language: | English |
Published: |
Boston :
Now,
c2008
|
Series: | Foundations and trends in marketing ;
v. 1, issue 3 |
Subjects: |
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