Brand attachment : constructs, consequences and causes /

Main Author: Park, C. Whan
Other Authors: MacInnis, Deborah J., Priester, Joseph R.,
Format: Book
Language:English
Published: Boston : Now, c2008
Series:Foundations and trends in marketing ; v. 1, issue 3
Subjects:
LEADER 00816nam a2200217 a 4500
001 705002
005 20171111231044.0
008 090827s2008 maua b 000 0 eng d
020 |a 9781601981004 
082 0 4 |2 22  |a 658.827  
100 1 |a Park, C. Whan 
245 1 0 |a Brand attachment :   |b constructs, consequences and causes /   |c C. Whan Park, Deborah J. MacInnis, Joseph Priester 
260 |a Boston :   |b Now,   |c c2008 
300 |a ix, 40 p. :   |b ill. ;   |c 24 cm 
490 1 |a Foundations and trends in marketing ;   |v v. 1, issue 3 
504 |a Includes bibliographical references (p. 31-40) 
650 0 |a Brand loyalty 
650 0 |a Consumer behavior   |x Psychological aspects 
700 1 |a MacInnis, Deborah J. 
700 1 |a Priester, Joseph R.,  
952 |a GR-ThIHU  |b 59cc21186c5ad13446f89b7d  |c 998a  |d 945l  |e 658.827 PAR  |t 1  |x m  |z Books