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Brand failures :
Holdings
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Brand failures : the truth about the 100 biggest branding mistakes of all time /
Main Author:
Haig, Matt
Format:
Book
Language:
English
Published:
London :
Kogan Page,
2003.
Subjects:
Branding (Marketing)
Brand loyalty
Brand choice
Holdings
Description
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Βιβλιοθήκη
Ταξιθετικός αριθμός
Αριθμός Αντιτύπων
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Πανεπιστήμιο Μακεδονίας
HD69.B7H345 2003
1
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OPAC
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