Brand attachment : constructs, consequences and causes /
Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
Boston :
Now,
c2008
|
Series: | Foundations and trends in marketing ;
v. 1, issue 3 |
Subjects: |
Physical Description: | ix, 40 p. : ill. ; 24 cm |
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Bibliography: | Includes bibliographical references (p. 31-40) |
ISBN: | 9781601981004 |