Brand attachment : constructs, consequences and causes /

Main Author: Park, C. Whan
Other Authors: MacInnis, Deborah J., Priester, Joseph R.,
Format: Book
Language:English
Published: Boston : Now, c2008
Series:Foundations and trends in marketing ; v. 1, issue 3
Subjects:
Physical Description:ix, 40 p. : ill. ; 24 cm
Bibliography:Includes bibliographical references (p. 31-40)
ISBN:9781601981004