Can SME firms develop and implement marketing planning? = Η ανάπτυξη και η εφαρμογή του marketing plan στις μικρομεσαίες επιχειρήσεις /
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Egaleo [Athens] :
Technological Education Institute of Piraeus, School of Management and Economy, Department of Business Administration,
2008.
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| Series: | Επιστημονικές εργασίες υπό εξέλιξη = Working paper series ;
αρ. τεύχ. 02/2008 |