Cover Image

Corporate branding : purpose, people, proces : towards the second wave of corporate branding /

Other Authors:	Schultz, Majken, Antorini, Yun Mi, Csaba, Fabian Faurholt
Format:	Book
Language:	English
Published:	[Frederiksberg] : Copenhagen Business School Press, 2005
Subjects:	Corporate image Corporate culture Branding (Marketing)

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