Corporate branding : purpose, people, proces : towards the second wave of corporate branding /
| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
[Frederiksberg] :
Copenhagen Business School Press,
2005
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| Subjects: |
| Physical Description: | 252 p. : ill. ; 23 cm |
|---|---|
| Bibliography: | Includes bibliographical references |
| ISBN: | 9788763001403 |