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|a 9788763001403
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| 082 |
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4 |
|2 22
|a 658.827
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| 245 |
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|a Corporate branding :
|b purpose, people, proces : towards the second wave of corporate branding /
|c edited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba
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| 260 |
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|a [Frederiksberg] :
|b Copenhagen Business School Press,
|c 2005
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| 300 |
|
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|a 252 p. :
|b ill. ;
|c 23 cm
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| 504 |
|
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|a Includes bibliographical references
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| 650 |
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0 |
|a Corporate image
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| 650 |
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0 |
|a Corporate culture
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| 650 |
|
0 |
|a Branding (Marketing)
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| 700 |
1 |
|
|a Schultz, Majken
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| 700 |
1 |
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|a Antorini, Yun Mi
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| 700 |
1 |
|
|a Csaba, Fabian Faurholt
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| 952 |
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|a GR-ThIHU
|b 59cc1f386c5ad13446f84e00
|c 998a
|d 945l
|e 658.827 COR
|t 1
|x m
|z Books
|
