Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods /

Main Author: Hayes, Bob E., 1963-
Format: Book
Language:English
Published: Milwaukee, Wis. : ASQ Quality Press, 2008.
Edition:3rd ed.
Subjects:
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020 |a 9780873897433 
040 |a DLC 
050 |a HF5415.335  |b .H39 2008 
082 |2 22  |a 658.8/12 
100 1 |a Hayes, Bob E.,  |d 1963- 
245 1 |a Measuring customer satisfaction and loyalty :  |b survey design, use, and statistical analysis methods /  |c Bob E. Hayes. 
250 1 |a 3rd ed. 
260 1 |a Milwaukee, Wis. :  |b ASQ Quality Press,  |c 2008. 
300 1 |a xxiii, 287 p. :  |b ill. ;  |c 24 cm. 
504 1 |a Includes bibliographical references (p. 275-280) and index. 
650 1 |a Consumer satisfaction  |x Statistical methods. 
650 1 |a Questionnaires 
952 |a GrThPMO  |b 59b015406c5ad17d7e5ad667  |c 952a  |d 9528  |e HF5415.335.H39 2008  |t 7  |x m  |z Books