Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods /

Main Author: Hayes, Bob E., 1963- (Author)
Format: Book
Language:English
Edition:Third edition.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10929568
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100 1 |a Hayes, Bob E.,  |d 1963-  |e author. 
245 1 0 |a Measuring customer satisfaction and loyalty :  |b survey design, use, and statistical analysis methods /  |c Bob E. Hayes. 
250 |a Third edition. 
300 |a 1 online resource (311 pages) :  |b illustrations 
504 |a Includes bibliographical references (pages 275-280) and index. 
650 0 |a Consumer satisfaction  |x Statistical methods. 
856 4 0 |a Questionnaires.  |u http://site.ebrary.com/lib/ucy/Doc?id=10929568 
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