The essence of services marketing/

Main Author: Payne, Adrian
Format: Book
Language:English
Published: New York: Prentice Hall, c1993
Series:The Essence of management series
Subjects:
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040 |a CY  |b University of Cyprus  |e AACR-2 
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100 1 |a Payne, Adrian 
245 1 4 |a The essence of services marketing/  |c Adrian Payne 
260 |a New York:  |b Prentice Hall,  |c c1993 
300 |a x, 253 p. :  |b ill. ;  |c 23 cm. 
490 0 |a The Essence of management series 
500 |a Includes bibliographical references and index. 
650 0 |a Service industries  |x Marketing 
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