The essence of services marketing/
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York:
Prentice Hall,
c1993
|
| Series: | The Essence of management series
|
| Subjects: |
| Item Description: | Includes bibliographical references and index. |
|---|---|
| Physical Description: | x, 253 p. : ill. ; 23 cm. |
| ISBN: | 013284852X: |