APA Citation

Payne, A. (1993). The essence of services marketing. New York: Prentice Hall.

Chicago Style Citation

Payne, Adrian. The Essence of Services Marketing. New York: Prentice Hall, 1993.

MLA Citation

Payne, Adrian. The Essence of Services Marketing. New York: Prentice Hall, 1993.

Warning: These citations may not always be 100% accurate.