Cover Image

Design and marketing of new products

Main Author:	Urban, Glen L. (Author)
Other Authors:	Hauser, John R.
Format:	Book
Published:	Englewood Cliffs, NJ : Prentice-Hall , 1993 .
Subjects:	Design Marketing New products > Management Νέα προίόντα > Διοίκηση και οργάνωση

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