Design and marketing of new products

Main Author: Urban, Glen L. (Author)
Other Authors: Hauser, John R.
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , 1993 .
Subjects:
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100 1 |4 aut  |a Urban, Glen L. 
245 1 0 |a Design and marketing of new products 
260 |a Englewood Cliffs, NJ :  |b Prentice-Hall ,  |c 1993 . 
300 |a xxvii, 701 p. :  |b fig., tabl. ;  |c 23 cm. 
504 |a Bibliography: p. 667-692. Index 
650 1 0 |a Design 
650 1 0 |a Marketing 
650 1 0 |a New products  |x Management 
650 1 4 |a Νέα προίόντα  |x Διοίκηση και οργάνωση 
700 1 |a Hauser, John R. 
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