Cover Image

Design and marketing of new products

Main Author: Urban, Glen L. (Author)
Other Authors: Hauser, John R.
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , 1993 .
Subjects:
Design
Marketing
New products > Management
Νέα προίόντα > Διοίκηση και οργάνωση
Physical Description:xxvii, 701 p. : fig., tabl. ; 23 cm.
Bibliography:Bibliography: p. 667-692. Index
ISBN:0132016664

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