Balanced brand :how to balance the stakeholder forces that can make or brake your business /

Main Author:	Foley, John 1955- (Author)
Other Authors:	Kendrick, Julie
Format:	Book
Language:	English
Published:	San Francisco : Jossey-Bass , c2006 .
Subjects:	Μάρκετινγκ > Διοίκηση και οργάνωση Marketing > Management Relationship marketing Προίόντα Brand name products

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