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00868nam a2200229 a 4500 |
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852094 |
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20171111231258.0 |
| 008 |
080214s2006n gr gr 000a0 eng d |
| 020 |
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|a 0787983098
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| 082 |
0 |
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|a 658.827
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| 100 |
1 |
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|4 aut
|a Foley, John
|d 1955-
|
| 245 |
1 |
0 |
|a Balanced brand :how to balance the stakeholder forces that can make or brake your business /
|c John Foley with Julie Kendrick
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| 260 |
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|a San Francisco :
|b Jossey-Bass ,
|c c2006 .
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| 300 |
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|a xv, 187 p. :
|b ill. ;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a Μάρκετινγκ
|x Διοίκηση και οργάνωση
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| 650 |
1 |
0 |
|a Marketing
|x Management
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| 650 |
1 |
0 |
|a Relationship marketing
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| 650 |
1 |
0 |
|a Προίόντα
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| 650 |
1 |
0 |
|a Brand name products
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| 700 |
1 |
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|a Kendrick, Julie
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| 952 |
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|a GR-AtTEI
|b 59cc7ad56c5ad13446fc78ef
|c 998a
|d 945l
|e 658.827 FOL
|t 1
|x m
|z Books
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