Balanced brand :how to balance the stakeholder forces that can make or brake your business /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass ,
c2006 .
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| Physical Description: | xv, 187 p. : ill. ; 23 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0787983098 |