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Applying qualitative methods to marketing management research /
Other Authors:
Buber, Renate,
,
Gadner, Johannes
,
Richards, Lyn
Format:
Book
Language:
English
Published:
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2004.
Subjects:
Marketing
>
Management
>
Research
>
Methodology.
Qualitative research.
Holdings
Description
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