Applying qualitative methods to marketing management research /

Other Authors: Buber, Renate,, Gadner, Johannes, Richards, Lyn
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004.
Subjects:
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008 030617s2004 enka b 001 0 eng d
020 |a 9781403916600 
082 0 0 |2 22  |a 658.80072  
245 0 0 |a Applying qualitative methods to marketing management research /  |c edited by Renate Buber, Johannes Gadner and Lyn Richards. 
260 |a Houndmills, Basingstoke, Hampshire ;  |b Palgrave Macmillan,  |c 2004.  |a New York : 
300 |a xx, 292 p. :  |b ill. ;  |c 23 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing   |x Management   |x Research   |x Methodology. 
650 0 |a Qualitative research. 
700 1 |a Buber, Renate,  
700 1 |a Gadner, Johannes 
700 1 |a Richards, Lyn 
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