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LEADER |
00819nam a2200205 a 4500 |
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681128 |
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20171111230450.0 |
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030617s2004 enka b 001 0 eng d |
020 |
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|a 9781403916600
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082 |
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|2 22
|a 658.80072
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245 |
0 |
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|a Applying qualitative methods to marketing management research /
|c edited by Renate Buber, Johannes Gadner and Lyn Richards.
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260 |
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|a Houndmills, Basingstoke, Hampshire ;
|b Palgrave Macmillan,
|c 2004.
|a New York :
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300 |
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|a xx, 292 p. :
|b ill. ;
|c 23 cm.
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504 |
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|a Includes bibliographical references and index.
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650 |
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|a Marketing
|x Management
|x Research
|x Methodology.
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650 |
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0 |
|a Qualitative research.
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700 |
1 |
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|a Buber, Renate,
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700 |
1 |
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|a Gadner, Johannes
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700 |
1 |
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|a Richards, Lyn
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952 |
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|a GR-ThIHU
|b 59cc1eb46c5ad13446f8346b
|c 998a
|d 945l
|e 658.80072 APP
|t 1
|x m
|z Books
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