Applying qualitative methods to marketing management research /
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2004.
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| Subjects: |
| Physical Description: | xx, 292 p. : ill. ; 23 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781403916600 |