Buber, R., Gadner, J., & Richards, L. (2004). Applying qualitative methods to marketing management research. Houndmills, Basingstoke, Hampshire ; New York: Palgrave Macmillan.
Chicago Style CitationBuber, Renate,, Johannes Gadner, and Lyn Richards. Applying Qualitative Methods to Marketing Management Research. Houndmills, Basingstoke, Hampshire ; New York: Palgrave Macmillan, 2004.
MLA CitationBuber, Renate,, Johannes Gadner, and Lyn Richards. Applying Qualitative Methods to Marketing Management Research. Houndmills, Basingstoke, Hampshire ; New York: Palgrave Macmillan, 2004.
Warning: These citations may not always be 100% accurate.