Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development /
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| Format: | Book |
| Language: | English |
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Amherst, N.Y. :
Prometheus Books,
2007.
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| Subjects: |
Table of Contents:
- The innovation challenge
- Avoiding marketing misjudgment
- Antidotes to poisoned positioning
- The perils of dead-on-arrival products
- Competitive delusion
- Fatality in frugality
- The evil of timetable tyranny
- Defective marketing intelligence
- Marketing dishonesty
- What's it all about?
- Rules of engagement: shareholders
- Rules of engagement: corporations and MBA programs
- A few final thoughts.