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01184nam a2200205 a 4500 |
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550949 |
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20171111230015.0 |
| 008 |
070628s2007 nyu b 001 0 eng |
| 020 |
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|a 9781591025689 (alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HF5415.153
|b .H62 2007
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| 082 |
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|2 22
|a 658.5/75
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| 100 |
1 |
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|a Hodock, Calvin L.
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| 245 |
1 |
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|a Why (smart companies) do dumb things :
|b lessons learned from innovation blunders : avoiding eight common mistakes in new product development /
|c Calvin L. Hodock.
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| 260 |
1 |
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|a Amherst, N.Y. :
|b Prometheus Books,
|c 2007.
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| 300 |
1 |
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|a 357 p. ;
|c 24 cm.
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| 504 |
1 |
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|a Includes bibliographical references and index.
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| 505 |
1 |
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|a The innovation challenge -- Avoiding marketing misjudgment -- Antidotes to poisoned positioning -- The perils of dead-on-arrival products -- Competitive delusion -- Fatality in frugality -- The evil of timetable tyranny -- Defective marketing intelligence -- Marketing dishonesty -- What's it all about? -- Rules of engagement: shareholders -- Rules of engagement: corporations and MBA programs -- A few final thoughts.
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| 650 |
1 |
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|a New products
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| 952 |
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|a GrThPMO
|b 59b013546c5ad17d7e5ace8c
|c 952a
|d 9528
|e HF5415.153.H62 2007
|t 7
|x m
|z Books
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