Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Amherst, N.Y. :
Prometheus Books,
2007.
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| Subjects: |
| Physical Description: | 357 p. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781591025689 (alk. paper) |