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Why (smart companies) do dumb...
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Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development /
Main Author:
Hodock, Calvin L.
Format:
Book
Language:
English
Published:
Amherst, N.Y. :
Prometheus Books,
2007.
Subjects:
New products
Holdings
Description
Table of Contents
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