Kleppner's advertising procedure /

Main Author:	Lane, W. Ronald, 1940-
Other Authors:	King, Karen, Russell, Thomas,, Kleppner, Otto,
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.
Edition:	16th ed.
Subjects:	Advertising

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