Lane, W. R., King, K., Russell, T., & Kleppner, O. (2005). Kleppner's advertising procedure (16th ed.). Upper Saddle River, N.J.: Pearson/Prentice Hall.
Chicago Style CitationLane, W. Ronald, Karen King, Thomas Russell, and Otto Kleppner. Kleppner's Advertising Procedure. 16th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2005.
MLA CitationLane, W. Ronald, Karen King, Thomas Russell, and Otto Kleppner. Kleppner's Advertising Procedure. 16th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2005.
Warning: These citations may not always be 100% accurate.