Kleppner's advertising procedure /

Main Author: Lane, W. Ronald, 1940-
Other Authors: King, Karen, Russell, Thomas,, Kleppner, Otto,
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.
Edition:16th ed.
Subjects:
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040 |a DLC 
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100 1 |a Lane, W. Ronald,  |d 1940- 
245 1 |a Kleppner's advertising procedure /  |c W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. 
250 1 |a 16th ed. 
260 1 |a Upper Saddle River, N.J. :  |b Pearson/Prentice Hall,  |c c2005. 
300 1 |a xvii, 766 p. :  |b col. ill. ;  |c 29 cm. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Advertising 
700 1 |a King, Karen 
700 1 |a Russell, Thomas, 
700 1 |a Kleppner, Otto, 
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