Advertising media A to Z : the definitive resource for media planning, buying, and research /
Main Author: | Surmanek, Jim |
---|---|
Format: | Book |
Language: | English |
Published: |
New York :
McGraw-Hill,
c2004.
|
Subjects: |
Similar Items
-
Media planning : a practical guide /
by: Surmanek, Jim
Published: (1996) -
Spending advertising money : an introduction to media planning, media buying and the uses of media research /
by: Broadbent, Simon.
Published: (1979) -
The effective use of advertising media : a practical guide /
by: Davis, Martyn P.
Published: (1981) -
Advertising media planning : a brand management approach /
by: Kelley, Larry D., 1955-
Published: (2004) -
Advanced media planning /
by: Rossiter, John R.
Published: (1998)