Cover Image

Advertising media A to Z : the definitive resource for media planning, buying, and research /

Main Author: Surmanek, Jim
Format: Book
Language:English
Published: New York : McGraw-Hill, c2004.
Subjects:
Advertising media planning
Physical Description:viii, 337 p. ; 23 cm.
ISBN:0071422145 (pbk. : alk. paper)

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