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00642nam a2200181 a 4500 |
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532787 |
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20171111225957.0 |
| 008 |
030213s2004 nyu d 000 0 eng |
| 020 |
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|a 0071422145 (pbk. : alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HF5826.5
|b .S848 2004
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| 082 |
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|2 21
|a 659.1/03
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| 100 |
1 |
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|a Surmanek, Jim
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| 245 |
1 |
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|a Advertising media A to Z :
|b the definitive resource for media planning, buying, and research /
|c Jim Surmanek.
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| 260 |
1 |
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|a New York :
|b McGraw-Hill,
|c c2004.
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| 300 |
1 |
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|a viii, 337 p. ;
|c 23 cm.
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| 650 |
1 |
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|a Advertising media planning
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| 952 |
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|a GrThPMO
|b 59b0017a6c5ad17d7e5a81a9
|c 952a
|d 9528
|e HF5826.5.S848 2004
|t 7
|x m
|z Books
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