The loyalty effect : the hidden force behind growth, profits, and lasting value /
Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Boston, Mass. :
Harvard Business School Press,
c1996.
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Subjects: |
Physical Description: | xii, 323 p. : ill. ; 24 cm. |
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Bibliography: | Includes bibliographical references (p. 311-314) and index. |
ISBN: | 0875844480 |