Cover Image

Strategic market management/

Main Author:	Aaker, David A.
Corporate Author:	Wiley
Format:	Book
Language:	English
Published:	Hoboken, NJ: John Wiley & Sons, 2008
Edition:	8th ed.
Subjects:	Μάρκετινγκ > Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός Strategic planning Development strategy Marketing Market Market studies Market planning Business management Planning systems Marketing > Management

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