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Marketing plans :how to prepar...
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Marketing plans :how to prepare them, how to use them /
Main Author:
McDonald, Malcolm
Corporate Authors:
CAM Foundation
,
Institute of Marketing
Format:
Book
Language:
English
Published:
Oxford ;
Butterworth-Heinemann ,
1995 .
Boston :
Edition:
3rd ed.
Subjects:
Marketing
>
Management
Marketing
>
Planning
Holdings
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