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950622s gr gr 00010 eng d |
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|a 075062213X
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| 050 |
1 |
4 |
|a HF5415.13
|b .M369183 1995
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| 082 |
0 |
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|2 20
|a 658.8/02
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| 100 |
1 |
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|a McDonald, Malcolm
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| 245 |
1 |
0 |
|a Marketing plans :how to prepare them, how to use them /
|c Malcolm H.B. McDonald
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| 250 |
|
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|a 3rd ed.
|
| 260 |
|
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|a Oxford ;
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| 260 |
|
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|a Boston :
|b Butterworth-Heinemann ,
|c 1995 .
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| 300 |
|
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|a xiii, 485 p. :
|b ill. ;
|c 25 cm.
|
| 500 |
|
|
|a "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." .
|
| 500 |
|
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|a Includes index.
|
| 650 |
1 |
0 |
|a Marketing
|x Management
|
| 650 |
1 |
0 |
|a Marketing
|x Planning
|
| 710 |
2 |
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|a CAM Foundation
|
| 710 |
2 |
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|a Institute of Marketing
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| 952 |
|
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|a GR-AtTEI
|b 59cc825f6c5ad13446fddd71
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
