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01337nam a2200385 a 4500 |
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1980835 |
| 005 |
20171111235915.0 |
| 008 |
071218s2008 xu r 000 0 eng d |
| 020 |
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|a 0470056231
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| 040 |
|
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|a ΤΕΙ ΣΕΡΡΩΝ
|b gre
|e AACR2
|
| 082 |
|
0 |
|2 22 ed.
|a 658.8
|
| 082 |
|
0 |
|a 658.8
|
| 082 |
0 |
4 |
|2 22
|a 658.802
|
| 100 |
1 |
4 |
|a Aaker, David A.
|
| 245 |
0 |
0 |
|a Strategic market management/
|c David A. Aaker
|
| 250 |
0 |
0 |
|a 8th ed.
|
| 260 |
0 |
0 |
|a Hoboken, NJ:
|b John Wiley & Sons,
|c 2008
|
| 300 |
0 |
0 |
|a xiii, 322 σ. :
|b εικ. ;
|c 23 εκ.
|
| 504 |
0 |
0 |
|a Περιέχει βιβλιογραφικές αναφορές και ευρετήριο
|
| 504 |
0 |
0 |
|a Includes index
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
1 |
7 |
|a Μάρκετινγκ
|x Διοίκηση και οργάνωση
|
| 650 |
1 |
7 |
|a Στρατηγικός σχεδιασμός
|
| 650 |
1 |
7 |
|a Strategic planning
|
| 650 |
1 |
7 |
|a Development strategy
|
| 650 |
1 |
7 |
|a Marketing
|
| 650 |
1 |
7 |
|a Market
|
| 650 |
1 |
7 |
|a Market studies
|
| 650 |
1 |
7 |
|a Market planning
|
| 650 |
1 |
7 |
|a Business management
|
| 650 |
1 |
7 |
|a Planning systems
|
| 650 |
1 |
0 |
|a Marketing
|x Management
|
| 710 |
1 |
0 |
|a Wiley
|
| 952 |
|
|
|a GR-ThIHU
|b 59cc21586c5ad13446f8a453
|c 998a
|d 945l
|e 658.802 AAK
|t 1
|x m
|z Books
|
| 952 |
|
|
|a GR-PaHOU
|b 59cc7d476c5ad13446fcf087
|c 998a
|d 945l
|e 658.8 AAK
|t 2
|x m
|z Books
|
