Strategic market management/

Main Author: Aaker, David A.
Corporate Author: Wiley
Format: Book
Language:English
Published: Hoboken, NJ: John Wiley & Sons, 2008
Edition:8th ed.
Subjects:
Physical Description:xiii, 322 σ. : εικ. ; 23 εκ.
Bibliography:Περιέχει βιβλιογραφικές αναφορές και ευρετήριο
Includes index
Includes bibliographical references and index
ISBN:0470056231